Camela Thompson Creative Services
Brand Narrative
Brand storytelling is done correctly when it shines a light on your ideal customer as the story's hero. Your product should be the guide that will help them reach greatness. Reaching your buyer emotionally is the key to your product’s initial success.
What’s included: A deep dive interview, customer interviews, subsequent internal reviews, and three revisions.
Messaging
To make your brand narrative shine, you need versions, phrasing, and a deep analysis of your ideal customer profile to put it into action. Messaging is a collection of tools your go-to-market team will leverage on their website, pitch deck, and more.
What’s included: Interviews of your go-to-market leads, customer interviews, internal reviews, and three revisions.
What’s not included: Internal enablement, a pitch deck, and website overhaul - unless you expand your statement of work.
Website Overhaul
Your website is the hub of buyer activity. It’s where people researching your brand land and form an opinion. Since 80%+ of the buyer journey takes place online - before anyone talks to sales - it’s imperative that your website does your brand justice.
What’s included: Interviews of your go-to-market leads, reviews of existing brand & messaging, core page (home, contact us, about us) rewrites, navigation updates, persona pages, and product pages.
What’s not included: Web design, graphics, tooling choices, or code.
Content Strategy
The content you create is about more than just an SEO strategy (although that is important). Your goal should be to create content that your target audience wants to consume.
What’s included: Interviews of your customers, reviews of existing brand & messaging, internal interviews, a strategy brief, and a suggested calendar detailing media type and specific topics.
What’s not included: The content itself. That’s extra.
RevTech Roadmap
Investors consistently express frustration with functional leaders regarding reliably reporting on key performance indicators. A professional review of what you're doing today and what’s standing in the way of excellence is a great way to avoid the same fate.
What’s included: Camela will review your current setup and make technology recommendations, implementation or configuration recommendations, and coach your go-to-market team to think of their data as an efficiency tool that can improve their performance.
What’s not included: The implementation and configuration work. Camela may recommend consulting resources but will not perform the tactical overhaul necessary. You’ll also need internal resources to build the board deck.
Podcasting
Have the subject matter experts but not sure how to get your podcast off the ground? Camela will help you build a mission and podcasting structure that’s sustainable.
What’s included: Mission statement, topic calendar, ideal guest profile, recommended logistics and tools, and resource referrals.
What’s not included: Scheduling, audio editing, podcast cover design, hosting, or technical maintenance.