Attribution has a bad reputation.
Loud “thought leaders” have built their careers on bashing multi-touch attribution. At CaliberMind, we had to build trust with top marketing influencers to create a brand that operations and marketing professionals found approachable. Camela chose podcasting as the mechanism.
What People Are Saying
“The Revenue Marketing Report, hosted by Camela Thompson of CaliberMind, turns a podcast into a learning library. Each episode has a blog post with highlights, and the show's website lets you filter episodes by category. While each podcast episode is high-quality in and of itself, the supporting information is what stood out to me..”
— Steph Knapp, The 11 best marketing podcasts to try in 2023
“This podcast is more about B2B marketing and has the unique goal to ‘help marketers move from subject matter experts to strategic business partners.’”
— Orchard Creative & Marketing Recruitment, 8 great marketing podcasts to listen to
“My career in marketing has been varied and at points challenging, which I think we all can appreciate but listening to your show has felt like having my own support network, and in some ways, a personal mentor. So, thank you.”